Ardmore is passionate about socioeconomic empowerment, especially for youth. In celebration of upcoming Youth Day on 16 June, Ardmore spent the day at Thembelihle School on 13 June, interacting with the students, singing, playing the marimba instrument and creating garden butterflies that will be displayed around the Thembelihle School gardens.
Ardmore has been sponsoring the Ardmore Arts Program since the beginning of 2022 at Thembelihle School, which is a local school in Howick that educates 400 children from disadvantaged backgrounds. The Ardmore Arts Programme aims to enrich countless young lives by using art to teach critical thinking, while encouraging children to unleash their creativity through finding and celebrating their self-value and self-expression.